Your Protein Target Is Built for the Wrong Weight

Your protein target may be based on the wrong weight. Most tracking apps calculate protein needs from your current weight, which can leave you chasing a target that feels impossible. In this video, we look at how to anchor your protein target to your ideal body weight, use a weekly average instead of obsessing over one day, and make protein-forward eating easier in real life. We’ll also cover protein and fibrous vegetables first, the fear of muscle loss while losing weight, and why the scale may not be the best measure of your progress.

September 1, 2026